After more than 50 years of trading, local automotive manufacturer, Nifco UK had undergone a significant rebrand project not only to modernise its corporate identity but also to strengthen its vision and values.
As part of this rebrand they engaged with local services and skills networks to assist in creating new resources which would allow them to deliver their philosophy – Driving Change through Innovation.
The message from the marketing Manager was clear:
“In a recent campaign to attract investment and visitors to Tees Valley, the Tees Valley Combined Authority stated ‘Tees Valley supports entrepreneurialism, inspiring and encouraging new business ventures.’ Something which was vitally important with this project was to work with local business and, wherever possible, keep our spend within the Tees Valley.Erika Marshall, Marketing and Communications Manager
After a series of meetings with the team at Nifco, we quickly established a creative that enabled them to drive on with their new marketing strategy. As part of this strategy a significant investment for new signage, corporate marketing materials and website updates was agreed.
As a result of a year-long roll out plan to minimise waste, the new corporate identity is live and visible on all aspects of company communication, including website and signage, and was completed in early Summer 2019.