North East England Tourism
China Alliance - Marketing Campaign
With the number of Chinese visitors to the UK expected to treble by 2020, the aim of the project was to use collective tourism industry expertise and raise awareness of the area, showing how it can best serve the Chinese market including joint work to offer more creative itineraries.
With an existing brand in place, The North East England Tourism – China Alliance were looking to create marketing collateral that allowed them to showcase a snapshot of what the North East had to offer. Alongside a number of exhibition boards, suspended panels and leaflet design there was an extensive library of illuminating photography that allowed us to create a short-term campaign that would be the basis for any future marketing resources.
What we did