After the initial introduction to a new client one of the most popular questions tends to be; “what do you need from me?”. Now, this can be a response thats as long as a piece of string; but any designer worth their salt should be able to extract the required information from a client through…
A strong brand can make your business stand out from the crowd, particularly in a competitive market. If you want to understand the power of branding – check out the internet and what it has to say about the new logo from BT. Your brand is what other people say about you when you’re not in the room. Jeff…
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. Paul Rand Yes, it really is! Designing a good logo however, that is more than just a symbol, will take a…
Welcome to Fundamental Design & Marketing. I can only imagine what you would expect to see when arriving at this page..? Is it an in-depth self-analysis of the Director or maybe some absolute gem of design inspiration that will inspire your next campaign perhaps? All that I can say is that I am sorry… it…
After the initial introduction to a new client one of the most popular questions tends to be; “what do you need from me?”. Now, this can be a response thats as long as a piece of string; but any designer worth their salt should be able to extract the required information from a client through…
A strong brand can make your business stand out from the crowd, particularly in a competitive market. If you want to understand the power of branding – check out the internet and what it has to say about the new logo from BT. Your brand is what other people say about you when you’re not in the room. Jeff…
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. Paul Rand Yes, it really is! Designing a good logo however, that is more than just a symbol, will take a…
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After the initial introduction to a new client one of the most popular questions tends to be; “what…
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer…
A strong brand can make your business stand out from the crowd, particularly in a competitive market. If…
